Travis, Randall and I spent a the majority of one of our mornings in Amsterdam oohing and aahing over everything at Droog– it is one of those stores where I literally one of EVERYTHING. While we were there we were lucky enough to get a sneak peek at Hôtel Droogwhich will open its doors later this week. The term hotel is used a bit loosely, as this hotel has only one guest room, but there is a beauty salon, cafe, art gallery, and fashion boutique all housed overlooking the Fairy Tale Garden. The concept is best described by the co-founder and director, Renny Ramakers:

“The concept of a hotel has been reversed. Whereas a hotel is usually mostly about sleeping, here we have enlarged and emphasized all the aspects that many hotels also offer and made them central to the hotel experience— and it even has a room to sleep in.”

It was still a work in progress back in June when we were visiting, but I am headed back to Amsterdam next month and a stop to check out the finished hotel is definitely in order.

Droog | Staalstraat 7A | Amsterdam
Hotel Droog opens September 16th :)